Dec 16, 2005: When we all agree that shopping over net, locating a buyer or seller for your products is much more easier, simpler and cost effective than over physical means of communications, then why is trade over net not taking a quantum jumps that it has the potential to take? Is it because of the legal fears that in case, things going wrong, there would be no fall back upon legal remedy?

According to reports compiled by research agencies, a fact frequently coming up is that companies are holding back on internet trading because of legal concerns. Many financial advisors are advising businesses to push e-Marketplaces for contracts that respect confidentiality while balancing security and liability issues.

Companies have every right to feel uneasy about sharing their data in e-Marketplaces. In the off-line world, companies sign non-disclosure agreements all the time and similarly they take a 'no safety, no sales' attitude when joining e-Markets. If your business is routinely buying new hardware or software on-line, you may not feel the need to keep your transactions confidential. This would be different if you are sharing confidential data.

This is a common sense approach. No business would transact with another business in the off-line world without knowing who it was trading with and without examining the terms and conditions of sale. The same is true in the on-line marketplace.

However, good news is that in a recent poll, when asked do they have trust in on-line trade, the most popular answer when asked how much trust they have in e-Marketplaces was “strong”.

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