March 20, 2005: After the consumer goods and industrial products, Mobile Entertainment is latest entrant to hit the desks of over 10,000 business readers.

Publishing house Intent Media announced that the b-2-b title would fill a gap in the sector that has rather been a low profile product in a booming b-2-b- trade segment.

“Mobile Entertainment will help anyone with an interest in the entertainment part of the mobile industry talk to each other team from each other,” says Stuart Dinsey,  Managing Director, Intent Media.

“It will be valuable to everyone from new media managers working with global brands to the smallest local content developers.”

Mobile Entertainment will cover games, music video, lifestyle and adult.

The magazine will be distributed through retailers, hardware manufacturers, network operators, IP owners, aggregators, developers, financial institutions and other print media etc.

Screen Digest contributor Tim Green would be the executive editor and Stuart O’Brien has been moved from telecoms newsletter specialist at the Informa group to take up his place as editor of the title.

The launch will be backed by a major advertising campaign, with a one-off of 27,000 insertions through a selection of business titles including, Media Week, Intent Media, MCV: The Market for Home computing and video games, develop, PC retail and Toy News.

The mobile content sector is estimated to cross $50bn in global revenue by 2009.

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